[Trans] 120111 [Trans] “Please Give Me JYJ’s Poster”, Penzal Q’s ‘Daebak’ (Great) Sales‏

In a pharmacy at Yongsan, Seoul, there have been interesting incidents due to the large number of female students patronising the shop. Female students would come in a small group to the pharmacy and always saying that they wanted to buy a whole box of Penzal Q, further asking, “Can you please give us the JYJ poster?” Sadly the pharmacy has only one poster and thus unable to give it to them. However after that, other female students still came asking for the poster. These incidents happened a lot of times.

Pharmacist Kim said, “I made a call to Chong Geun Dang (Pharmaceutical) relating about the high occurence of female students asking for the poster and from there that I knew that this situation happened nationwide.”

It is the first time that Penzal Q of Chong Geun Dang Pharmaceutical invited idols as their endorser. Since the broadcast of the CF in October last year till now, the attention received from everyone towards this product was rather obvious.

During this period of time, Chong Geun Dang Pharmaceutical who has been revamping their old image, has tried changing their endorsers and the images on their packagings. The result from all these hard work was very significantly seen after inviting JYJ as their spokesperson. The consumer group has also expanded to girls in their teens. In fact, after JYJ became the endorser, there was an increase of young girls who took Penzal Q as a relief for their menstrual problems.

Chong Geun Dang Pharmaceutical’s representative expressed, “Since the release of the CF in October last year, though there has yet to be an exact sales figure, the reponse has been very good.” depicting the uprising sales of Penzal Q.

source: yakup.com
credit: loveissammi
trans by: rachui@sharingyoochun

Momma’s Source: sharingyoochun.net

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