EDITOR”S NOTE

WHAT is with all the Hogwash about U-Kiss, Code-V and the like reenacting, replacing, or surpassing a group as popular, even split, as DBSK?

Each one of these groups has, I am sure, its own dynamic, attraction, and appeal based upon the interaction and abilities of the individuals that comprise the groups. Even providing U-Kiss with the same staff, and executive leadership as was there for DBSK is no guarantee of tremendous success. Why? Simply because the success of DBSK has come primarily from the group dynamic of five of the most talented and individually determined people to hit the industry. What they have accomplished both as five members of DBSK, and now as JYJ and HoMin, three members and two members respectively, is astronomical. Even with U-Kiss’ intended “packed schedule” (which may not be a blessing btw) they have much to do to even come close to the legacy of DBSK.

Not only that, but the majority of DBSK fans are made of tough stuff, and loyalty is one of the glues that holds this fanbase together. We are “fanily”, a new coined phrase of my own that expresses JYJ and HoMin’s fanbase. There are always a few who run on the edge of the pack and drift off at some point–but these are few. As in the case of JYJ, what other group(s) can you think of, who, despite being unable to market new albums or promotions, or distribute products to the whole of their fanbase, still has the loyalty of their fans after a year of more of separation?

There will always be wannabees, and imitators just like with Elvis Presley, living their lives off of someone else’s accomplishments–but the original always is the best. Market these groups on their own merit Avex. You do not need to make them strive to live up to DBSK’s accomplishments. I’m sure that over time–these later groups will not suffer as much as DBSK, who broke the ground in Japan at the cost of their time, energy, and well-being. After all, these new groups will work hard to please your expectations, forfeiting their own desires until such time as they wise up to the reality of their everyday existence.

If they garner as large a fanbase as DBSK over time, let them do it on their own merit. Stop trying to reinvent the wheel.

Credit: Momma Cha @www.jyjfantalk