Editor’s Note: [JYJ] Of the Fans, By the Fans, For the Fans Symposium

Just out of curiosity, I looked for the professor who is lecturing on “Of the Fans, By the Fans, For the Fans: The Republic of JYJ.  After all, we as a fandom would like to be fairly represented by the lecturer, right?

I found her profile/student eval at Los Angeles City College. Here is the link:

Rate The Professor Lee Seung-ah retrieved March 26, 2012 from http://www.ratemyprofessors.com/ShowRatings.jsp?tid=1539872


FROM: Nam Center For Korean Studies  University of Michigan,  Ann Arbor Michigan


 Hallyu 2.0: The Korean Wave in the Age of Social Media

April 6, 2012

Pond Room, Michigan Union

University of Michigan

Hallyu (the Korean Wave), a term coined to describe the widespread popularity and regional/trans-regional influence of Korean cultural products, has recently come into its own as a subject of academic inquiry and broad intellectual interest. However, while much attention has been paid to the impact of the Korean Wave on Korea’s national image or domestic economy, as well as its implications for transnational cultural flow, there has been little discussion about the impact of new communication technologies, such as social media.

Hallyu is indeed entering the new age of social media. For the last few years, Facebook, Twitter, youtube, cyworld, and myriad social networking websites have boosted the dissemination of Korea’s popular media contents to regions where the traditional media– theatrical distributions, TV networks, and DVD/VCD sales– had never reached before. Korean films, TV dramas and variety shows, online games, comics, and popular songs are now being shared, distributed and consumed in cyberspace at an unprecedented pace.

“Hallyu 2.0: The Korean Wave in the Age of Social Media” conference seeks to comprehend and interpret the meaning of this new and powerful cultural industry. The conference will stage interdisciplinary dialogues among scholars of cinema, media, and visual studies, and of area studies and communication studies, by implicating multiple approaches in deciphering the intricate web of contemporary media ecosystems.

Panel 1: Conceptualizing Hallyu 2.0 (9:00-10:40)

New Perspective on the Creative Industries in the Hallyu 2.0 Era: Emerging

Korean Power vs. Continuing U.S. Dominance

Dal-yong Jin (Simon Fraser University)

New Wave Formations:

K-Pop Idol Bands, Social Media, and the Remaking of the Korean Wave

Eun-Young Jung (University of California, San Diego)

The State of Fantasy and Emergency: “I’m gonna make history” in Girls’ Generation

Soyoung Kim (Korea National University of Arts)

Panel 2: K-Pop Reconsidered (11:00-1:00)

The Token Non-Conformist: The Packaging of Korean Boy and Girl Bands

Roald Maliangkay (The Australian National University)

Of the Fans, by the Fans, for the Fans: The Republic of JYJ

Lee, Seung‐Ah (Los Angeles City College)

Fashioning the Wave of K-Pop beyond Asia:  Strategic Importance of Diaspora

Jeffrey J. Kim (SKKU and University of London)

The K-POP landed in Latin America: Subculture and New Subjectivities

Maria Pilar Alvarez (University of Buenos Aires)

Panel 3: Cultural-Industrial Geography of Hallyu (2:00-4:00)

The Making of a Popular Cultural Commodity: Korean TV Drama Production

Youjeong Oh (UC Berkeley)

From Diaspora TV to Dramafever.com: Consuming Korean Dramas in North America

Sangjoon Lee (University of Michigan)

Consuming the Other: Israeli Hallyu Case Study

Irina Lyan (The Hebrew University of Jerusalem)

How a Podcast Started a Revolution: New Media and Electoral Politics in South Korea

Youngju Ryu (University of Michigan)

Panel 4: Hallyu 2.0 and its Discontents (4:20-6:00)

Of Transmutability of Hallyu: Political Culture and Cultural Politics

Jung-bong Choi (New York University)

Hating the Korean Wave in Japan: The Politically-Incorrect Yon-sama Parody in Nerima Daikon Brothers

Hye Seung Chung (Colorado State University)

Korean Wave and the Rising of Online Anti-Korea Nationalistic Sentiments in China

Lu Chen (University of Hong Kong)


Sangjoon Lee  Department of Screen Arts and Cultures

Abe Markus Nornes  Department of Screen Arts and Cultures

Nojin Kwak  Nam Center for Korean Studies/Department of Communication Studies

 Events & Programs

Momma’s Sources:

Hallyu 2.0  The Korean Wave In The Age of Social Media Schedule retrieved March 26, 2012 from http://iiumich.edu/ncks/eventsprograms

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