April 6, 2012
Pond Room, Michigan Union
University of Michigan
Hallyu (the Korean Wave), a term coined to describe the widespread popularity and regional/trans-regional influence of Korean cultural products, has recently come into its own as a subject of academic inquiry and broad intellectual interest. However, while much attention has been paid to the impact of the Korean Wave on Korea’s national image or domestic economy, as well as its implications for transnational cultural flow, there has been little discussion about the impact of new communication technologies, such as social media.
Hallyu is indeed entering the new age of social media. For the last few years, Facebook, Twitter, youtube, cyworld, and myriad social networking websites have boosted the dissemination of Korea’s popular media contents to regions where the traditional media– theatrical distributions, TV networks, and DVD/VCD sales– had never reached before. Korean films, TV dramas and variety shows, online games, comics, and popular songs are now being shared, distributed and consumed in cyberspace at an unprecedented pace.
“Hallyu 2.0: The Korean Wave in the Age of Social Media” conference seeks to comprehend and interpret the meaning of this new and powerful cultural industry. The conference will stage interdisciplinary dialogues among scholars of cinema, media, and visual studies, and of area studies and communication studies, by implicating multiple approaches in deciphering the intricate web of contemporary media ecosystems.
SchedulePanel 1: Conceptualizing Hallyu 2.0 (9:00-10:40)
New Perspective on the Creative Industries in the Hallyu 2.0 Era: Emerging
Korean Power vs. Continuing U.S. Dominance
Dal-yong Jin (Simon Fraser University)
New Wave Formations:
K-Pop Idol Bands, Social Media, and the Remaking of the Korean Wave
Eun-Young Jung (University of California, San Diego)
The State of Fantasy and Emergency: “I’m gonna make history” in Girls’ Generation
Soyoung Kim (Korea National University of Arts)
Panel 2: K-Pop Reconsidered (11:00-1:00)
The Token Non-Conformist: The Packaging of Korean Boy and Girl Bands
Roald Maliangkay (The Australian National University)
Of the Fans, by the Fans, for the Fans: The Republic of JYJ
Lee, Seung‐Ah (Los Angeles City College)
Fashioning the Wave of K-Pop beyond Asia: Strategic Importance of Diaspora
Jeffrey J. Kim (SKKU and University of London)
The K-POP landed in Latin America: Subculture and New Subjectivities
Maria Pilar Alvarez (University of Buenos Aires)
Panel 3: Cultural-Industrial Geography of Hallyu (2:00-4:00)
The Making of a Popular Cultural Commodity: Korean TV Drama Production
Youjeong Oh (UC Berkeley)
From Diaspora TV to Dramafever.com: Consuming Korean Dramas in North America
Sangjoon Lee (University of Michigan)
Consuming the Other: Israeli Hallyu Case Study
Irina Lyan (The Hebrew University of Jerusalem)
How a Podcast Started a Revolution: New Media and Electoral Politics in South Korea
Youngju Ryu (University of Michigan)
Panel 4: Hallyu 2.0 and its Discontents (4:20-6:00)
Of Transmutability of Hallyu: Political Culture and Cultural Politics
Jung-bong Choi (New York University)
Hating the Korean Wave in Japan: The Politically-Incorrect Yon-sama Parody in Nerima Daikon Brothers
Hye Seung Chung (Colorado State University)
Korean Wave and the Rising of Online Anti-Korea Nationalistic Sentiments in China
Lu Chen (University of Hong Kong)
Organizers
Sangjoon Lee Department of Screen Arts and Cultures
Abe Markus Nornes Department of Screen Arts and Cultures
Nojin Kwak Nam Center for Korean Studies/Department of Communication Studies
Events & Programs
Among these Christians, it is claimed that the advanced nation is joyful, healthy, stable, and clean—and so should its voice be. I discuss both the aesthetics of sound as well as the ethics of bodily practice.