Tag Archives: Fan Expo

[Trans] 130701 [JYJ MW] Part 3: Seeing JYJ’s Fan Expo Through Numbers

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[Trans] 130701 [JYJ MW] Part 3: Seeing JYJ’s Fan Expo Through Numbers

– 17,000 participants, an economic impact of 10 billion Won, a commercialization of 0 Won
– Said to have created a new business domain

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A scene from the art gallery of the JYJ fan expo

JYJ held their ’2013 JYJ Membership Week’ fan expo from the 27th till the 30th of June at SETEC in Seoul. The ‘JYJ Membership Week’ is a large-scale fan expo held by C-JeS Entertainment for those signed up for the JYJ membership program.

The reason why JYJ’s fan expo has garnered so much attention is because it has shifted the paradigm away from that of fanmeets, concerts and handshake events held by other entertainment agencies. They haven’t stopped at just singing and acting, but they have also utilized artwork and technology to create various attractions for fans. JYJ began their fan expos last year and have placed their focus on new projects and creating a connection with their fans. They have received positive feedback for creating a new economically innovative paradigm for the Hallyu culture.

# 0

The ’2013 JYJ Membership Week’ event refused all offers from corporations and public institutions, and did not sell any MD goods. C-JeS Entertainment created an event with ’0 Won’ commercialization, with free fanmeets and art galleries. C-JeS Entertainment stated, “With the growth of Hallyu comes the need for new contents. By providing events such as free fanmeets, we have created a space for JYJ to spend time with their fans without a commercialized aspect, creating a stronger loyalty from fans and increasing JYJ’s value.”

# 3000

JYJ took the 3,000 pyeong space at SETEC, located in Daechi-dong, Seoul, and created three different spaces to share JYJ-related contents and JYJ’s own artwork.

The first area held a fanmeet open to fans chosen through a lottery system. The second area was a Media Facade square that featured a media facade, cafeteria and a sticker photo zone. The third area was an art gallery and concert hall that featured artwork created by JYJ and a screening of JYJ’s Tokyo Dome concert.

#17000

The ’2013 JYJ Membership Week’ event was attended by 17,000 fans. Thanks to the 4,000 Japanese fans who were visiting Korea for the event, Myeongdong’s Lotte Hotel experienced a rare treat. The shopping districts that had been suffering due to the depreciation of the Yen and the decrease of Japanese tourists were smiling once again thanks to these fans. It was later said that the Japanese fans also embarked on a tour that took them around Myeongdong and Gangnam. During the ’2012 JYJ Membership Week’ event, JYJ’s agency C-JeS Entertainment rented 3,500 hotel rooms in Seoul, Incheon and Suwon, and prepared 250 buses and 300 guides for Japanese fans attending the event. It was stated that this year’s event included similar preparations. Last year’s event attracted a total of 22,000 fans, including 7,024 Japanese fans, to break the record of the most foreigners flying to Korea to attend a single event.

#10 billion

The ’2013 JYJ Membership Week’ event is said to have created an extraordinary secondary economic impact because of the 4,000 Japanese fans who visited Korea for four days for the event. Although no commercial activity took place in the JYJ fan expo, the amount of money spent by fans on food and shopping is said to be around 10 billion Won. Last year’s ’2012 JYJ Membership Week’ event had overseas fans staying for three days and even if the lowest costs are taken into consideration, around 500,000 Won if each fan required eight meals during their stay in Korea, it can be estimated that each fan spent around 2 million Won, including the money they spent on their shopping expenditures. CEO Baek Chang Joo of C-JeS Entertainment stated, “We will be donated all the money raised through an auction of JYJ’s artwork, and we will keep creating spaces for stars and their fans to connect and become one.”

Source: [edaily]
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[Trans] 130701 [JYJ MW] Part 2: What’s Different… The Fusion Of Science Technology And Service

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[Trans] 130701 [JYJ MW] Part 2: What’s Different… The Fusion Of Science Technology And Service

– A large-scale introduction of new technology through the fanmeet and art gallery… second movers emerge

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A moment from the free fanmeet of the JYJ fan expo

The ’2013 JYJ Membership Week’ fan expo created new economically innovative contents, using JYJ’s singing and acting as its basis. At the center of it lies IT technology and the mindset of creating fan service that communicates with fans. Aya (Female, 24), who participated in the event, said, “I liked the JYJ art gallery because it showcased artwork created by the members and allowed us to connect with their emotions. The various artwork on display made me feel like they were with me the whole time.” A blogger who visited the fan expo commented, “I walked through a tunnel of screens that expressed JYJ’s words of welcome through videos. I didn’t know this at the time because I was lost in the videos, but an audio track was played to sync with the video messages.”

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A photo of JYJ singing during the JYJ fan expo

# vs Concert

JYJ’s fan expo screened footage from JYJ’s recent concert instead of holding an actual concert. Fans could attend a screening by reserving a seat beforehand at the ticket booth, and the concert was shown up to nine times a day at the Concert Hall section of the expo.

 

The concert hall had a large screen, surround sound system and an extravagant lighting set that mirrored an actual concert stage. Footage from JYJ’s Tokyo Dome concert in April was shown, giving Korean fans an opportunity to watch a 10,500 Yen (approximately 124,000 Won) Japanese concert for free.

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JYJ’s Kim Jaejoong plays a game with his fans during the JYJ fan expo

# vs Fanmeet

A fanmeet with JYJ was held on the 29th and 30th for members who had been chosen through a lottery system. JYJ met, talked and played games with 4,000 fans across the two days. JYJ did their best in all of the programs to create happy memories for their fans, and added performances by the group and each member to complete a fanmeet that lasted over two hours. JYJ stated, “We’re so happy that this has become a festival for us to have fun and create new memories, and we’ll repay your love with more activities. We truly feel the love you give us, and we hope this will become an opportunity for the fans to feel our sincerity.”

JYJ’s fans met JYJ for free, without having to pay an entry free or buy MD goods. Through a gift coupon service, fans were able to exchange coupons for drinks, snacks, and various goods. Fans (official members) who were unable to attend the fanmeet will be sent a free DVD of the fanmeet and the event did not accept any gifts or wreaths.

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A picture from the art gallery at the JYJ fan expo

# vs Art Gallery

JYJ’s fan expo featured a Media Facade (A fusion of ‘Facade’ and ‘Media’, in which media is heightened by LED lights shone on the side of walls)and an art gallery that featured artwork created by the members of JYJ.

The main feature of JYJ’s fan expo was that JYJ participated from beginning to end, starting with the planning process. Taking JYJ’s opinions into consideration, the fan expo incorporated a humanistic aspect to IT technology and large-scale projects. In order to create a space to connect with fans, JYJ featured artwork they had created themselves through a ‘JYJ Art Gallery’ to add a more analogy aspect to their expo.

Lee Jae Eun, the head of the PR department of C-JeS Entertainment, stated, “The JYJ fan expo’s economically innovative ideas have become a hot topic in the entertainment industry, even becoming a model for other Korean entertainment businesses to follow,” and “It has given us the opportunity to create a new fanmeet culture that is being called a brand new kind of Hallyu service by fans.”

Source: [edaily]
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[Trans] 130701 [JYJ MW] Part 1: ‘Innovative Economy’ Creating a Future Paradigm For The Entertainment Industry

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[Trans] 130701 [JYJ MW] Part 1: ‘Innovative Economy’ Creating a Future Paradigm For The Entertainment Industry

jyjparadigmfanexpo

A moment from the free fanmeet of the JYJ fan expo

JYJ’s fan expo came to a close on the 30th of June.

JYJ’s fan expo, titled the ‘JYJ Membership Week’, was held for a total of four days from the 27th of June at SETEC in Seoul. A total of 17,000 fans from Korean and Japan visited the event. CEO Baek Chang Joo of C-JeS Entertainment, JYJ’s agency, stated, “We’ve created a space for artistes and fans to meet. Because we’ve wanted this event to be a long-running event from the moment it was first created, we tried to make it a place for JYJ and their fans to connect with each other.”

JYJ’s fan expo consisted of a ‘Media Facade Square’, that showcased a large fountain that played JYJ’s music and a cafeteria that provided free drinks, a ‘JYJ Art Gallery’ that showcased various artwork created by JYJ and included a space for fans to create their own, and a ‘Concert Hall’ that showed JYJ’s April Tokyo Dome concert to their fans for free. Photo zones were created for fans to take photos with JYJ, and 10 photo sticker booths were set up for fans to create special memories at the event.

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A moment from the free fanmeet of the JYJ fan expo

The reason why JYJ’s fan expo, which has entered its second year, has garnered so much attention is because it has brought forth a new paradigm that differs from the fanmeets, concerts and handshake events of other entertainment agencies. They haven’t stopped at just singing and acting, but they have also utilized artwork and technology to create various attractions for fans. Last year, they opened up the possibilities of commercializing IT technology by having the members of JYJ appearing through hologram videos. JYJ’s Membership Week has created a new term ‘fan expo’ and created attractions that showcase everything under the sun.

JYJ’s fan expo, which has shifted the paradigm in the industry, has also caused secondary economic effects. 4,000 Japanese fans arrived at Incheon and Gimpo Airports from the 27th of June to attend the expo. A representative of Lotte Hotel said, “Because of the depreciation of the Yen and the worsening relations of the two Koreas, the number of Japanese tourists in Korea has markedly decreased. The fact that 4,000 Japanese fans came to Korea to see JYJ is a surprising and welcomed event for the tourism industry.” Experts of the industry estimate that JYJ have brought an economic effect of 10 billion Won to Korea, if one considers the fact that each Japanese fan spent approximately 2 million Won each during their trip to Korea for the fan expo.”

C-JeS Entertainment stated, “We have tried to reduce the commercialization of the fan expo as much as possible by providing services such as the fanmeet and concert hall free of charge, as well as not selling any MD goods,” and “We tried to create a space for JYJ to connect with their fans more closely through the JYJ Membership Week.”

Source: [edaily]
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[TRANS] 120702 JYJ Meets With 22,000 Japanese & Korean Fans Through Their Large-Scale Fan Expo

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[TRANS] 120702 JYJ Meets With 22,000 Japanese & Korean Fans Through Their Large-Scale Fan Expo

JYJ became friends with 22,000 fans over the course of 4 days.

JYJ met with 22,000 fans through the “2012 JYJ Membership Week”, which was held at the SETEC in Daechi-dong, Seoul, from 28 June to 1 July. The “2012 JYJ Membership Week” is a large-scale project, which the JYJ members spent 3.7 billion won to plan. It is an expo where fans can become one with JYJ, through various exhibitions and experiential activities.

In the “2012 JYJ Membership Week”, there were activities including a gallery displaying pictures and scupltures created by famous artists with JYJ as the theme, the screening of JYJ’s documentary, an exhibition of the JYJ’s members favourite collections, as well as special fanmeetings held by the JYJ members.

A representative of C-Jes Entertainment expressed, “Due to the restrictions with broadcast activities, we cannot hesitate. We have placed our focus on solidifying JYJ’s position in the world by expanding into a variety of activities such as dramas and musicals, as well as through activities such as world tours, but we also want to approach the fans more with our sincerity. In future, we will continue to plan a variety of content, so as to offer fans differentiated services, and we hope to enhance JYJ’s value through this.”

JYJ provided the fans with much enjoyment through a variety of programs during the fanmeetings this time, which were held over the 2 days. For instance, in the “Telepathy Corner”, the members played charades with their managers, and had punishments. Also, the “Wishing Tree” made an appearance, off which the members picked leaves which had the fans’ wishes written on them.

JYJ’s members said, “We are happy to have been able to bring happiness to the fans through the Membership Week. We hope to be able to create even more good memories with the fans in future. We hope to present more good music and good stages as JYJ. We always receive much strength and energy through the passionate support from the fans, and we want to express our gratitude to them for that.”

On another note, the “2012 JYJ Membership Week”, was the first fan expo of its kind to be held in Korea. With 7024 Japanese fans visiting Korea for it, it has set a record for the most number of foreigners visiting the country for a single event.

Source : [K Star News]

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[News] JYJ Spends $3 Million USD on Its Fans

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[News] JYJ Spends $3 Million USD on Its Fans

JYJ’s fan expo, which started on June 28, has cost a hefty price tag of 3.7 billion KRW ($3.2 million USD).

JYJ is having a four-day “2012 JYJ Membership Week” at Hangnyeoul SETEC. It’s a large scale event/showcase catered toward C-Jes Entertainment JYJ members. JYJ is renting a total of three exhibit halls to present a 3D media façade, trick art, fan meeting, and film screening. The group is also preparing for the fans various paraphernalia. A corner of the exhibition was dedicated to showcasing trophies bestowed upon Park Yoo Chun, Kim Jae Joong, and Kim Jun Su for their acting in domestic and foreign dramas.

Although the use of 3D media façade isn’t anything new and won’t be effective in drawing people outside JYJ fan base, it is a valid attempt to give back to the die-hard fans.

Nearly 4 billion Korean won budget was prepared by JYJ official fan club membership fees. Domestic fans must pay 15,000 KRW ($12.99 USD) per year, and fans in Japan must pay 50,000 KRW ($43.28 USD) per year. A JYJ spokesman said, “It is through this event that we desire to give back the fees JYJ fans have paid yearly. Therefore, we won’t be promoting sale of merchandise or commercial activity of any kind. This is a pure gesture of gratitude through an annual event held just for fans.”

He also added, “If Hallyu-related events were just limited to performances during overseas fans’ visit to Korea, this event will be an opportunity to enjoy K-Pop in different ways.”

For this event alone, 15,000 Korea’s fan club members and 7,024 Japan’s fan club members are scheduled to arrive at the expo. The flood of Japanese fans marks a record-breaking number of a one-time entry of foreigners into the Republic of Korea. They arrive by 116 airplanes departing from 14 airports including Haneda, Narita, and Kansai airports. A total of 3,500 rooms were booked around Seoul, Incheon, and Suwon for this event.

credit: soompi

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[NEWS] JYJ Opened Up A Large-Scale Fans Expo “2012 JYJ Membership Week”

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[NEWS] JYJ Opened Up A Large-Scale Fans Expo “2012 JYJ Membership Week”

On June 28th, JYJ‘s Jaejoong and Junsu opened up a large-scale fan exposition at the SETEC for their ‘2012 JYJ Membership Week‘.

Jaejoong expressed, “I toured the set of the exposition and felt great. I feel like it’s the perfect location for our fans to have a fun time together. Despite the hot weather, I hope that everyone creates great memories here.”

On the meaning of the exposition, Junsu explained, “We are not the stars of this exposition, as it is an event for our loving and supportive fans. Our fans are the star today. Everything that is being passed out here – water, paper fans, and popcorn – are free.”

The exposition will last for a total of four days and include first hand reveals of JYJ’s promotional information, a special JYJ gallery, a food zone with items selected by JYJ, and various events for fans to create fun memories with the boys. Everything at the exposition is free.

Yoochun did make an appearance at the event but did not take questions from reporters.

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Source + Photos: Mydaily via Nate
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[TRANS] 120613 7000 Fans From Japan To Attend JYJ’s Fan Expo

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[TRANS] 120613 7000 Fans From Japan To Attend JYJ’s Fan Expo

In order to participate in the event by popular group JYJ, 7024 Japanese fans will be flying over to Korea.

JYJ’s management agency, C-Jes Entertainment explained, “For four days from 28 May, a large-scale exposition, the ’2012 JYJ Membership Week’, will be held at the Seoul Trade Exhibition & Convention (SETEC). This is a large-scale event, which will include activities such as an exhibition and fanmeetings for JYJ’s fan membership members.”

The fan expo, which will be the first of its kind to be held in Korea, will include the use of 3D-imagery and illusions, as well as a large exhibition hall. Fanmeetings will be held on 30 June and 1 July.

An expected 25000 people will be participating in the event this time, including 15000 Korean members and 7024 Japanese members. The Japanese fans will be entering Korea via 116 flights from 14 airlines, from airports such as Narita, Haneda and Kansai. Also, aside from those in Seoul, 1000 rooms have been reserved in hotels in Incheon and Suwon.

Recently, JYJ, who has finished the video filming and photoshoot for this event, said, “We are looking forward to it as it is a meaningful event which will allow us to repay everyone for their support. We were able to complete the filming in an excited and fun mood. We want to allow the fans to feel this happiness as well.”

Source : [Chosun Online]

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