[News] 140725 TV Commercial for JYJ Goes On Air

JYJ became the first K-pop band to advertise themselves through a TV commercial.

The commercial to promote JYJ was first broadcast on July 21 right after the closing of MBC’s 23-episode action drama “Triangle,” starring group member Jaejoong.

The TV commercial brings JYJ’s three members — Jaejoong, Yoochun and Junsu — into the spotlight, with the catch phrases “One for all” and “All for one.”

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“We invested 1 billion won into this three-week TV commercial campaign to raise JYJ’s brand power,” their agency C-Jes Entertainment said Wednesday.

The ad air on major TV networks and cable channels until Aug. 8.

The group’s long-awaited comeback is imminent, with their second studio album “Just Us” and the music video for the title track “Back Seat” to be released on July 29.

Following the album’s release, JYJ will hold the third “JYJ Membership Week” expo in Seoul from July 31 through Aug. 3 for their fan clubs. The event has been held annually in the capital for free since 2012, drawing more than 20,000 fans each year from home and abroad.

The band has also scheduled its Asia concert tour “The Return of the King,” with the first concert to kick off on Aug. 9 in Seoul. The idols are set to visit eight cities across Asia including Hong Kong, Beijing and Shanghai.

By Ock Hyun-ju (laeticia.ock@heraldcorp.com)

credit: koreaherald
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[Trans] 130701 [JYJ MW] Part 2: What’s Different… The Fusion Of Science Technology And Service

[Trans] 130701 [JYJ MW] Part 2: What’s Different… The Fusion Of Science Technology And Service

– A large-scale introduction of new technology through the fanmeet and art gallery… second movers emerge

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A moment from the free fanmeet of the JYJ fan expo

The ’2013 JYJ Membership Week’ fan expo created new economically innovative contents, using JYJ’s singing and acting as its basis. At the center of it lies IT technology and the mindset of creating fan service that communicates with fans. Aya (Female, 24), who participated in the event, said, “I liked the JYJ art gallery because it showcased artwork created by the members and allowed us to connect with their emotions. The various artwork on display made me feel like they were with me the whole time.” A blogger who visited the fan expo commented, “I walked through a tunnel of screens that expressed JYJ’s words of welcome through videos. I didn’t know this at the time because I was lost in the videos, but an audio track was played to sync with the video messages.”

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A photo of JYJ singing during the JYJ fan expo

# vs Concert

JYJ’s fan expo screened footage from JYJ’s recent concert instead of holding an actual concert. Fans could attend a screening by reserving a seat beforehand at the ticket booth, and the concert was shown up to nine times a day at the Concert Hall section of the expo.

 

The concert hall had a large screen, surround sound system and an extravagant lighting set that mirrored an actual concert stage. Footage from JYJ’s Tokyo Dome concert in April was shown, giving Korean fans an opportunity to watch a 10,500 Yen (approximately 124,000 Won) Japanese concert for free.

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JYJ’s Kim Jaejoong plays a game with his fans during the JYJ fan expo

# vs Fanmeet

A fanmeet with JYJ was held on the 29th and 30th for members who had been chosen through a lottery system. JYJ met, talked and played games with 4,000 fans across the two days. JYJ did their best in all of the programs to create happy memories for their fans, and added performances by the group and each member to complete a fanmeet that lasted over two hours. JYJ stated, “We’re so happy that this has become a festival for us to have fun and create new memories, and we’ll repay your love with more activities. We truly feel the love you give us, and we hope this will become an opportunity for the fans to feel our sincerity.”

JYJ’s fans met JYJ for free, without having to pay an entry free or buy MD goods. Through a gift coupon service, fans were able to exchange coupons for drinks, snacks, and various goods. Fans (official members) who were unable to attend the fanmeet will be sent a free DVD of the fanmeet and the event did not accept any gifts or wreaths.

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A picture from the art gallery at the JYJ fan expo

# vs Art Gallery

JYJ’s fan expo featured a Media Facade (A fusion of ‘Facade’ and ‘Media’, in which media is heightened by LED lights shone on the side of walls)and an art gallery that featured artwork created by the members of JYJ.

The main feature of JYJ’s fan expo was that JYJ participated from beginning to end, starting with the planning process. Taking JYJ’s opinions into consideration, the fan expo incorporated a humanistic aspect to IT technology and large-scale projects. In order to create a space to connect with fans, JYJ featured artwork they had created themselves through a ‘JYJ Art Gallery’ to add a more analogy aspect to their expo.

Lee Jae Eun, the head of the PR department of C-JeS Entertainment, stated, “The JYJ fan expo’s economically innovative ideas have become a hot topic in the entertainment industry, even becoming a model for other Korean entertainment businesses to follow,” and “It has given us the opportunity to create a new fanmeet culture that is being called a brand new kind of Hallyu service by fans.”

Source: [edaily]
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[Trans] 130701 [JYJ MW] Part 1: ‘Innovative Economy’ Creating a Future Paradigm For The Entertainment Industry

[Trans] 130701 [JYJ MW] Part 1: ‘Innovative Economy’ Creating a Future Paradigm For The Entertainment Industry

jyjparadigmfanexpo

A moment from the free fanmeet of the JYJ fan expo

JYJ’s fan expo came to a close on the 30th of June.

JYJ’s fan expo, titled the ‘JYJ Membership Week’, was held for a total of four days from the 27th of June at SETEC in Seoul. A total of 17,000 fans from Korean and Japan visited the event. CEO Baek Chang Joo of C-JeS Entertainment, JYJ’s agency, stated, “We’ve created a space for artistes and fans to meet. Because we’ve wanted this event to be a long-running event from the moment it was first created, we tried to make it a place for JYJ and their fans to connect with each other.”

JYJ’s fan expo consisted of a ‘Media Facade Square’, that showcased a large fountain that played JYJ’s music and a cafeteria that provided free drinks, a ‘JYJ Art Gallery’ that showcased various artwork created by JYJ and included a space for fans to create their own, and a ‘Concert Hall’ that showed JYJ’s April Tokyo Dome concert to their fans for free. Photo zones were created for fans to take photos with JYJ, and 10 photo sticker booths were set up for fans to create special memories at the event.

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A moment from the free fanmeet of the JYJ fan expo

The reason why JYJ’s fan expo, which has entered its second year, has garnered so much attention is because it has brought forth a new paradigm that differs from the fanmeets, concerts and handshake events of other entertainment agencies. They haven’t stopped at just singing and acting, but they have also utilized artwork and technology to create various attractions for fans. Last year, they opened up the possibilities of commercializing IT technology by having the members of JYJ appearing through hologram videos. JYJ’s Membership Week has created a new term ‘fan expo’ and created attractions that showcase everything under the sun.

JYJ’s fan expo, which has shifted the paradigm in the industry, has also caused secondary economic effects. 4,000 Japanese fans arrived at Incheon and Gimpo Airports from the 27th of June to attend the expo. A representative of Lotte Hotel said, “Because of the depreciation of the Yen and the worsening relations of the two Koreas, the number of Japanese tourists in Korea has markedly decreased. The fact that 4,000 Japanese fans came to Korea to see JYJ is a surprising and welcomed event for the tourism industry.” Experts of the industry estimate that JYJ have brought an economic effect of 10 billion Won to Korea, if one considers the fact that each Japanese fan spent approximately 2 million Won each during their trip to Korea for the fan expo.”

C-JeS Entertainment stated, “We have tried to reduce the commercialization of the fan expo as much as possible by providing services such as the fanmeet and concert hall free of charge, as well as not selling any MD goods,” and “We tried to create a space for JYJ to connect with their fans more closely through the JYJ Membership Week.”

Source: [edaily]
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[Info] 130630 JYJ(EN) Line Update

[Info] 130630 JYJ(EN) Line Update

Sohyun! It’s hard to be looking good in my camera! freeze! haha!!

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guys! Thank you for coming today!! 🙂

c chord~~~
jyjenlinemembershipweek1Had a great time for two days. thanks you guys!

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[Trans] 130629 Gong Daeyu Twitter Update – JYJ

[Trans] 130629 Gong Daeyu Twitter Update – JYJ

Gong Daeyu: Today was an amazing night! JYJ is awesome!! I hope it was an amazing night for everyone too. pic.twitter.com/dg04TJsN7Z

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source: gong_daeyu
trans by: rieko@sharingyoochun

[TRANS] 130627 JYJ, Large-scale Fan Event “Membership Week” Finally Opens! Art Pieces Made By Members On Display

[TRANS] 130627 JYJ, Large-scale Fan Event “Membership Week” Finally Opens! Art Pieces Made By Members On Display

jyjmembershipweek2013JYJ has opened their large-scale fan meeting event, the “2013 JYJ Membership Week”, which has the purpose of allowing the fans to have fun (along with the members), and costs over 3 billion won to produce.

JYJ will be holding the “2013 JYJ Membership Week” from 27 to 30 June at SETEC in the Gangnam district of Seoul, and over 15,000 people are expected to participate. The special point about the membership week this time, is that the members have taken on a much larger participative role. Last year, JYJ created the concepts for the various corners with the aid of state-of-the-art technology, but this year, the exhibition space will be filled with art pieces done by the members, as well as photographs.

The exhibition venue of the membership week this time is approximately 3000 square metres, and comprises 3 different halls. The first hall will be used for the fan meeting, the second hall will be a “Media Facade Square”, and the third hall has been planned as JYJ’s art gallery and concert hall. In particular, the third hall houses art pieces with sensitivity, created by the members of JYJ themselves. After the exhibition ends, these pieces will be sold through an auction, and the proceeds donated.

There are also many areas where fans can participate. On one side of the exhibition hall is a large mural formed by puzzle pieces. Postcards are also prepared for fans to write letters to the JYJ members. At the exit of the exhibition hall, there is also an interesting corner where fans can stick stickers to vote for the member whose art piece they like the most.

The 2nd Membership week this time has been talked about as it takes on a new concept of fanservice from the heart, by removing the commercial aspect of the event. JYJ’s representatives see this as an investment, rather than focusing on revenue generation, and have planned a budget of 3 billion won this year, following the 3.7 billion won from last year.

JYJ’s representatives said, “SETEC is a top-notch exhibition hall. It is expected that 3 billion won will be required to cover the costs of the fanmeeting, including the fees to assist Japanese members who are visiting Korea.”

CEO Baek Chang Joo said, “The commercial aspect has been excluded from the JYJ Membership Week, and it is a plan focused solely on creating a platform for the artistes and their fans to interact. With this being the second time we are holding the Membership Week, we worked on the basis of this being a regular event rather than a one-off event right from the planning stage. The main goal is for JYJ and their fans to interact. We hope that it will be an event where many fans can create memories with JYJ, and where JYJ is able to express their gratitude and love to their fans.”

The JYJ members will be holding fanmeetings over two days, 29 and 30 June, and spending time with fans from Korea and Japan. It is planned for them to meet the Japanese fans on 29 June, and the Korean fans on 30 June. Registration was open to Korean and Japanese fans holding JYJ Membership from C-Jes Entertainment.

On 27 June, JYJ’s Junsu, who met with the media before the opening of the Membership Week, said, “I think that we would be able to have a special time with our fans, as much as our members have drawn and produced our own pieces.”

Yoochun expressed his hopes (for the event), “After looking around the exhibition hall, I am personally very satisfied. I am certain that the fans will be able to share this little happiness. I hope this event can continue in future.”

Jaejoong was unable to attend the opening ceremony due to his performances in Yokohama for the grand finale of his solo Asia Tour, but he is scheduled to attend the fanmeetings on 29 and 30 June.

Source: [Osen via kstyle]

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[Pictures] 120701 – 2012 JYJ Membership Week Fan Meet Part 3

[Pic] 120701 – 2012 JYJ Membership Week Fan Meet Part 3

413 pic (184MB) from 44 sources in rar file

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20120630 JYJ Membership Week Video Compilation [Thank You]

Thank You to everyone who takes the effort to produce these videos for all of us. It is so good to see Jaejoong, Yoochun, and Junsu smiling and animated. And a sincere Thank You to Jaejoong, Junsu, and Yoochun for showing their love for the fans. <333 Momma Cha

Update: JYJ will be having another Membership Week Activity in June of this year, 2013. I thought it might be fun to look at some footage from last year’s Membership Week.  🙂

credit: shishi6002+yukarin33333+jaejoong860126+703sugar+lejxiah+jyjsskk+misaville 😮

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[FANCAM] 120630 JYJ Membership Week with Japanese Fans

[FANCAM] 120630 JYJ Membership Week with Japanese Fans

Good for you, Folks. Someday for us overseas fans. 🙂

credit: Credit: shishi6002 + jaejoong860126
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