[TRANS] 130726 Even Though JYJ Won, Korean Entertainment Agencies Won’t Change… Why?

Heon Shik’s Culture Twist> The notions of gratitude, loyalty, and repayment between stars and agencies must disappear first


In the first model of Korean entertainment agencies, one person had full authority as the CEO of the company. In fact, there was no division between managers and CEOs. This model still makes up the majority of entertainment agencies in Korea. But large-scale agencies have begun to move away from this point.

Agencies such as Sidus and SM prefer a method of division and specialization rather than such a vertical relationship. But this doesn’t mean that the decision process is perfectly horizontal and equally divided. Unlike the US, Korea’s entertainment agencies have a strong sense of possession rather than acting as an agent.

Ten years ago, when singers stood on stage at various awards ceremonies, the media was flooded with images of them crying and thanking their agencies’ CEOs. But these crying singers who expressed their gratitude have disappeared. Why did they cry and thank the CEOs then, and why have they disappeared now?

The singers couldn’t help but be thankful as these people were responsible for providing them with transport and housing, as well as allowing them to release album and appear on television programs, taking them to up to stardom. Were these agencies’ CEOs social philanthropists for providing an unlimited investment for these strangers and helping them attain fame and fortune?

But these grateful youths soon found out why these people had invested so much to train them. The act of discovering them, training them and helping them make their debut as stars was not an act of philanthropy, but for pure profit-making purposes. In the early 90s, SM had already invested over 3 billion Won in the debut of BoA, who was a fifth grader at the time. Of course, one can question if all that money really did go into helping her, but the bottom line is, they invested so much to the point that they were in debt. The Samsung Economic Research Institute (SERI) claims that BoA’s current value can be estimated at around 1 trillion Won.

During an interview, CEO Lee Soo Man of SM stated, “The budget for that project was 3 billion Won. But our company didn’t have 3 billion Won and had to borrow money. If I look back on what we did, I find it crazy that we did that, but it was something I really wanted to push forward.” According to data, other entertainment agencies invest around 2~3 billion Won for 4 to 5 years before and during their respective idol groups’ debut.

At least 400~500 million Won is invested in each person. Though it may be difficult to accept this value as it is the one that entertainment agencies release to the public, it is undeniable that a large sum of money is put into each person. The larger and more specialized an agency, the more money that is invested.

Their motivation behind putting themselves in debt and getting monetary investments to feed and clothe singers, and give them a chance to perform, is nothing but to collect profits. The moment when astronomical amounts of profits start coming in is also the moment when the gratitude turns to resentment.

Celebrities who are trained through various investments are considered the agencies’ assets. They cannot make the decision to move on by themselves. Because that is when they become disloyal beasts who bite the hand that feeds them. Slave contracts are just one of the risk hedges that agencies take on.

In the case that singers don’t become popular even though a lot of money and resources have gone into their careers, or if too much money has had to be used, agencies have to be able to extract that profit from them without them moving somewhere else. The reason why an unlawful slave contract exists, even when the profits are high, is because of a strong sense of possession that agencies have. The concept of ‘Because I made you what you are’ is very predominant.

This Korean reality can be seen in the possessive obsession that parents have on their children. Jang Yoon Jung’s disputes with her family is a clear example of this. If such obsession occurs in a family to such a degree, it must be worse in entertainment agencies. You can earn between 100 billion to 1 trillion Won if your initial billion-Won investment in an idol goes well.

This is the reason why they put themselves into debt, and push debt onto others. Because once a star rises, they bring in an exponential amount of profit. This strengthens the agencies need to bring in more for themselves. The stronger the belief that these singers are the products and possessions that the agencies created, the more unlawful the contracts become, at least, for the members in these idol groups.

In July of 2009, JYJ claimed that their exclusive contract with SM was unlawful and filed an exclusive contract nullification injunction. The contract period was 13 years, too long to be fair, and the income distribution favored the company too much. When JYJ left TVXQ, the Korean Federation of Pop Culture and Arts Industries (KFPCAI), which SM is affiliated with, sent an official notice to broadcasting companies and ordered them to not allow JYJ to appear on their shows. Pushed by the wish of the agency, the broadcasting companies accepted this request and didn’t allow JYJ to appear on their shows. JYJ were even stopped from airing their documentary and chased away from showing it in cinemas. They were unable to approach the public through the media. Although the KFPCAI’s influence reached the album and online music file distribution companies as well, JYJ sold over 300,000 copies of their first album. The reason why such an amazing feat could take place was because of JYJ’s domestic and international fans. The Fair Trade Commission (FTC) came to a verdict that found SM and the KFPCAI guilty of interfering with JYJ’s album distribution and broadcasted television appearances, and this was thanks to the active participation of JYJ’s fans.

Paradoxically, these groups of fans are formed through the resources and marketing of large-scale agencies. If they had not laid down a sturdy foundation, singers would not have been able to attract fans both domestically and overseas. This is the point that entertainment agencies drive home. On the other hand, agencies are not needed to create idols anymore like before. This is because the product rotation cycle in idol stardom has gotten very short.

The US agency system invests less energy in the training of talent. They have a model that takes people who are already on their way to becoming singers, and increasing their value to collect their profit. They are not of the mindset to start from scratch and perfect the package like Korea is. We cannot say which is right and which is wrong, but thinking of people as mere products and restricting them from gaining their own independence for the sake of profit is not an act of fair business transactions, but a violation of human rights.

Therefore, JYJ’s current predicament makes one wonder if Korea will be able to transition into the US agency model. However, the reason why the Korean model was able to create the Hallyu Wave is not because of this agency mentality, but because of a business asset mentality. The possession mentality has overpowered a sense of being the connector or representative.

A collective production process has its own pros and cons. It works in some markets but doesn’t work in others. If it stops working in the markets it used to flourish in, and is unable to expand into new markets, the Hallyu Wave will meet the same fate as Hong Kong movies. If profits don’t match expectations, regardless of the large sums of money invested into projects, and standard contracts are obeyed, investment capital will actually decrease.

We will have to wait and see if any broker-like agency models will arise in the 21st century that connect independent contents rather than producing and creating their own music. But this will only be possible if more opportunities are given to talented people to stand in front of the public and show off what they’ve got. Only then will independent contents, bolstered by each individual’s unique characteristics, be created.

Without such a thing, the tragedy of not being able to reach the public without getting along with certain people will perpetuate, creating even more inequality. Creative contents cannot be created in such an environment. “Let go of your obsession with your children. They are not your property.” Excessive affection and involvement will become a thing of the past. Loyalty and faith, gratitude and repayment will disappear as an outdated mentality.

Source: [dailian]

Translated & Shared by: dongbangdata.net

JYJFantalk Source: dongbangdata.net

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120731 Confusion Reigns in Dr. Jin Land Episodes 19 and 20

          Well, Mr. Kim Kyung Tak aka Kim Jaejoong–what’s going down? Confusion for you as well as the rest of us is the operative [no pun intended] phrase here. As you are functioning as a double-agent, you seem to be reserving certain information for one side or the other. Your father is on to you now as well as Young Hwi. You answered Young Hwi’s query a bit too blithely. Consequently, they aren’t too sure whether to believe what you say, and you’re not sure of them either. The problem is–we can’t determine your true intentions, either.  Personally, I would consider you a babo to desert your friends, because I am convinced that the Left State Minister hasn’t a clue as to what love really is–and your friends do.

At present, you have continually carried out your father’s evil orders–albeit somewhat reluctantly, I’ll give you that.  There has to come a time and a place when you must make a firm decision to either help to usher in a new age for Chosun, admittedly at the expense of your own family’s status and rule, or cling to the bloody, conniving ways of the men in your family who up front admit to using you, despite your ‘inferiority’, to commit henious crimes in the name of justice. 

What I do not want to see is your failure to obtain anything of merit for yourself or for your friends due to lack of fortitude and lack of commitment  to the common good. How do you sleep at night after butchering innocent people? People have a right to be free and to make decisions for themselves, and that arguably can mean to choose, in this case, the traditional ways, or choose to begin ushering in a new age.

I have grown to love you as a character, Kim Kyung Tak, and I want so much for you. Recognition, legitimacy, respect, and more. I am hoping for a good woman to love you, share your life, and bear children for you. I want the same for Dr. Jin. Will this be possible writers? I’m not sure on this one. What I am sure of is an interesting, people dying thither and yon, heart-wrenching end to this historical drama. Great job, Everyone. 

credit: Momma Cha @jyjfantalk.com

Please remove with credits intact

120702 [Dr. Jin Episode 12] Commentary–Now We’re Getting Somewhere

Hurrah and Hurrah!!!  Kim Kyung Tak and Hong Young Rae are finally alone together!!

Why is this important? Mainly because even though Kim Kyung Tak has been in love with Hong Young Rae for years–she has yet to make an effort to understand her man. Yes, her man!  I believe that they are going to be given a chance to get to know one another a little better. Maybe not by much–but enough to help Young Rae to see beyond his military air into his heart which is breaking… His friendship with Hong Young Hwi is close and enduring beyond political boundaries. I say this because I truly do not believe that Hong Young Hwi is dead. Yes, he was shot, and we watched him fall. Yet there was no noticeable splash into the river, and it was the typical peek over the ledge see no body that was used in Episode One.  O.K. O.K. I’ll lighten up.

Dr. Jin needs to get back to his 2012 lady love and no one knows it better than himself. So…he is trying to right the course of history and in that original course I personally do not believe that Hong Young Hwi dies in this way.

Anyway, back to the two estranged lovers. Somehow I believe that Hong Young Rae can soften the “Le Miserables” type character of Kim Kyung Tak. [This is my literary reference–I am occidental]. After all, he is so smitten that he will probably listen just to be with her. On his side, this gives him opportunity to talk about those things important to him. They both are grieving the ‘death’ of Hong Young Hwi. if the writers will allow them some time now or in the near future–I believe that they may be able to pull it together.

Our own Kim Jaejoong is doing a marvelous acting job as Kim Kyung Tak, and all of the cast is exemplary. My only protest–stop kicking Jaejoong!!!  😮

credit: Momma Cha @jyjfantalk

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[TRANS] 120628 Compilation of JYJ The Day’s Commentary

[TRANS] 120628 Compilation of JYJ The Day’s Commentary

Junsu: Yuchun seldom sleeps alone whenever they go abroad. He would ask either a member of his manager to sleep with him.


There are a lot of eating scenes in The Day, and Junsu whined “Why are there so many eating scenes…I’m hungry.”

At the scene of Yuchun eating gamjatang (potato stew), Junsu said in English “My favorite Korean food”. XD


Junsu, “I want my members to show me support too. I have already showed my support for you guys with chicken and buffet.”

Jaejung, “We will give you support, but that means no more birthday present for you.”

Junsu, “All right, I’ll be waiting.”

Yuchun, “A luxurious(expensive) support.”

Jaejung, “Then you’ll pay the bill for it.”


Upon watching a scene with Yuhwan, Jae and Junsu said to Yuchun, “It’s good to be young. Yuhwan is better looking and younger than you.”


Yuchun said that he would sit on the floor with a glass of red wine and listen to LPs when he’s upset, but recently he changed drinks.

Junsu said, “Soju bombs?”


Junsu said that Yuchun looked like a ghost from Ju On when he’s washing his face. Yuchun made the sound that the ghost made in the movie XD


Jaejung, “My parents are hurrying me to get married.”

Yusoo, “Hurry get married! If you don’t get married, what will happen to us?! No such thing as younger brothers getting married first.”

Jaejung, “Get married straight away without dating?”

Yuchun, “Meet, get to know her, date for 3 hours then get married.”

Yusoo, “Hyung has to cook everyday even after you’re married.”

Jaejung, “Of course I will, but my wife has to cook too.”

Yusoo, “It’ll be the best if your wife cooks at home, but when you’re out playing(like barbeques), the man should cook.”


Jaejung asked them when they feel the happiest.

Junsu, “When I’m singing and dancing on stage.”

Yuchun’s answer was also “When I’m on the stage.”

When Jaejung was asked the same question, he said, “When I am with the both of you.”

Yuchun, “I knew you would say that!”

Jae, “Let’s try it again. When do you feel the happiest?”

JS, “When I’m on the stage w the members, 3 of us singing and dancing together.”

Yuchun said something along those lines, and Jaejung said, “When I’m on the stage, sharing excitement with the fans.”


Jaejung, “I don’t like giving my niece/nephew new year’s money. It’s supposed to be for the child but it’s taken away by the mother.”


Jae commented that he likes the fact that Yuchun’s bedroom and studio are one.

Yuchun, “The biggest plus point is that I can write it down immediately if I have inspiration from the moment I wake up.”


Yuchun, “Junsu is the god of kissing. His kissing skills have improved (after Elisabeth).”

Junsu, “It’s not kiss, it’s god of bobo!”

Yuchun, “It’s almost the same thing, both are about lips touching.”

Jaejung, “Did you have to practice first? Who did you practice kissing with?” Junsu, “I imagined it.”

(Alternatively, Junsu could have said “It’s not a kissing scene, it’s a bobo scene!”)

[About the “kissing” tweet, I’m not sure if the OP made a mistake about “Kiss신” which can mean “Kiss Scene” and also “God of Kiss”. Take it with a pinch of salt.]


Jaejung, “This is the second time I’ve had a birthday party outside. The first time was when I was in junior high. I was really happy.”


Jaesu to Yuchun, “Both of you have really good genes. Your mom is so lucky, how could she give birth to two kids who are both so good looking?”


At the scene of Yuchun’s bathroom, Junsu said, “Why is it so clean? It became cleaner. It wasn’t so clean in the past.

Yuchun, “It has always been clean.”

Jaejung, “Yes, it has always been clean because Yuchun hardly uses it.”


Junsu hugged his mother after performing on the drums. Jaejung said, “Junsu is as tall as his mother.” Junsu, “My mum is 173cm tall…”


At a fansign scene, YC said that he doesn’t have many male fans. Su said, “You don’t have male fans? Jaejung hyung and I have quite a few.”

(Junsu said it in a very tactful way)


Junsu and Jae mocked Yuchun for having very little eyebrows at the scene where he was at home. Yuchun said it’s because he was at home, meaning that he wanted it to seem natural. XD

Yuchun and Jae laughed at Junsu for having chubby cheeks at the scene where he just woke up. Junsu said his face bloats up in the morning.


Junsu said that he would not like or dislike a girl based on whether she can cook or not, but it would be a plus point if she can.

And that after getting married, he thinks it’s better if the girl does the household chores… XD


Jaejung and Yuchun were really tickled by Junsu wearing a wig (old man wig) when he was rehearsing for Tears of Heaven the musical.


Yuchun was really surprised when Junsu took off the wig immediately after that. “You can just take it off like that? Wow, incredible…”


Junsu and Jae complained that the lift to Yuchun’s house is really slow and that they would rather walk up the stairs because it’s faster.


After watching the scene of Junsu’s family gathering, Yuchun commented that the feeling of a home with both parents is different.


Jaejung said that Jji is now under his sister’s care.


Yuchun has been addicted to Gag concert lately.


At a scene where they showed Yuchun’s mother, Jaejung and Junsu both commented that she looks really happy and is really lucky that she has two such good kids.


Junsu and Jaejung were mocking Yuchun at a scene where he was acting cute towards the camera before closing the door. Jaejung did the same thing in another scene and Yuchun said, “You did the same thing and yet you mock me!”


Junsu and Jaejung said that Yuhwan has changed a lot. Yuchun said that he is now filming and has met a lot of new people who influenced him. He looked proud when he was talking about Yuhwan.

Source: Parkamylove’s Weibo
Translation Credit: @_alovelikewar 1, 2
Shared by: JYJ3

Momma’s Source: JYJ3

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